Web Content Strategy in Practice within Academic Libraries.
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| Title: | Web Content Strategy in Practice within Academic Libraries. |
|---|---|
| Authors: | McDonald, Courtney1 crmcdonald@colorado.edu, Burkhardt, Heidi2 heidisb@umich.edu |
| Source: | Information Technology & Libraries. 2021, Vol. 40 Issue 1, p1-46. 46p. 12 Charts, 1 Graph. |
| Subject Terms: | *Academic libraries, *Information resources management, *Organizational structure, *Electronic publishing, *World Wide Web, *Information technology, Surveys, Workflow |
| Abstract: | Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries. [ABSTRACT FROM AUTHOR] |
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| Database: | Education Research Complete |
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