Whitman Repairs Relationships, Moves into Digital Media.
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| Title: | Whitman Repairs Relationships, Moves into Digital Media. |
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| Authors: | Kirch, Claire |
| Source: | Publishers Weekly. 7/5/2021, Vol. 268 Issue 27, p8-11. 3p. 3 Color Photographs, 1 Chart. |
| Subject Terms: | *Digital media, *Newsletters, Publishing, Sales personnel, Marketing personnel |
| Abstract: | The article reports on Chicagoland publisher is moving into the digital media market with the launch of Albert Whitman Media and is also expanding its workforce in editorial, sales, and marketing. It mentions that the team has created a quarterly newsletter for authors and illustrators that answers potential questions and shares new company initiatives. |
| Database: | Education Research Complete |
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