Effect Of Consumer Awareness On Consumer Buying Behavior Towards Automobiles.

Saved in:

Bibliographic Details
Title:	Effect Of Consumer Awareness On Consumer Buying Behavior Towards Automobiles.
Authors:	Premkumar, U.¹, Shanmugasundaram, S.²
Source:	Turkish Online Journal of Qualitative Inquiry. 2021, Vol. 12 Issue 9, p6803-6808. 6p.
Subject Terms:	Consumer behavior, Consumers, Automobile purchasing, Automobiles, Awareness
Geographic Terms:	Chennai (India)
Abstract:	The consumers make a purchase of several types of goods as well as services which have the capacity of fulfilling their expectations. The consumers form the biggest economic group in any country. Nearly all the economic activities are carried on keeping the consumers in mind. Hence, it is rightly said that all types of business activities should be carried out with the main aim of satisfying the consumers. All the aforesaid facts apply to all types of business including the automobiles sector. The current study has been carried out with the aim of exploring the influence or the effect of the awareness of the consumers on their buying behavior regarding the purchase of automobiles. The study has been done among the consumers who purchase automobiles in Chennai. The respondents for the study are selected through S and the sample size of the study is 100. The data needed for the study has been collected through a questionnaire and the analytical part of the study is done with the help of regression. The findings of the analysis show that. [ABSTRACT FROM AUTHOR]
	Copyright of Turkish Online Journal of Qualitative Inquiry is the property of Turkish Online Journal of Qualitative Inquiry and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database:	Education Research Complete

Description
Abstract:	The consumers make a purchase of several types of goods as well as services which have the capacity of fulfilling their expectations. The consumers form the biggest economic group in any country. Nearly all the economic activities are carried on keeping the consumers in mind. Hence, it is rightly said that all types of business activities should be carried out with the main aim of satisfying the consumers. All the aforesaid facts apply to all types of business including the automobiles sector. The current study has been carried out with the aim of exploring the influence or the effect of the awareness of the consumers on their buying behavior regarding the purchase of automobiles. The study has been done among the consumers who purchase automobiles in Chennai. The respondents for the study are selected through S and the sample size of the study is 100. The data needed for the study has been collected through a questionnaire and the analytical part of the study is done with the help of regression. The findings of the analysis show that. [ABSTRACT FROM AUTHOR]
ISSN:	13096591