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DERRIBANDO ESTEREOTIPOS DE LOS/AS FUTUROS/AS PROFESIONALES DESDE LA UNIVERSIDAD.

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Bibliographic Details
Title: DERRIBANDO ESTEREOTIPOS DE LOS/AS FUTUROS/AS PROFESIONALES DESDE LA UNIVERSIDAD.
Alternate Title: OVERCOMING STEREOTYPES OF FUTURE PROFESSIONALS AT UNIVERSITY.
Authors: Navallas Labat, Begoña1 b.navallas@uam.es, Camacho Miñano, María del Mar2, del Campo Campos, Cristina3
Source: Revista Española de Orientación y Psicopedagogía (REOP). dic2022, Vol. 33 Issue 3, p124-143. 20p.
Subject Terms: *Psychology of students, *Working hours, *Vocational guidance, Social influence, Mass media influence, Social acceptance
Abstract (English): Popular media label some professions as dull, enjoyable or brilliant. From the "CSI effect" to the "Masterchef effect", social media influence the transmission of the image of certain professional groups, guiding many students' career decisions and affecting their employability. The aims of this paper are twofold: 1) to analyze the stereotypes that undergraduates have about a profession, and 2) how the stereotypical image of a profession can be improved while studying at university. Using a sample of 179 students, a survey was carried out before and after an extracurricular activity in which students were invited to experience a real working day as part of an audit team, that was intended to bring the auditors' daily work closer to the students, using a questionnaire of 48 stereotypes. The obtained results show a clear reduction in negative stereotypes due to real contact with professionals, both for the profession and for professionals' perceptions. This work shows how contact with the profession improves students' perception, corroborating the effectiveness of different measures in overcoming stereotypes. The conclusions of this study are particularly relevant for auditing as a public interest profession, whose social acceptance rests on its reputation and legitimacy. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): Los medios de comunicación de masas califican algunas profesiones como aburridas, divertidas o brillantes. Del "efecto CSI" al "efecto Masterchef", las redes también influyen en transmitir la imagen de algunos colectivos profesionales, orientando las decisiones de muchos estudiantes sobre su carrera profesional y afectando a su empleabilidad. Este trabajo tiene un doble objetivo: 1) analizar los estereotipos que el estudiantado universitario tiene sobre una profesión en particular y 2) cómo se puede mejorar desde la universidad la imagen estereotipada de esa profesión. Mediante una muestra de 179 estudiantes, se ha realizado una encuesta antes y después de una actividad extracurricular en la que se ha invitado al estudiantado a experimentar una jornada laboral en un equipo de auditoría con la intención de acercar el trabajo diario de los auditores a los estudiantes, utilizando para ello un cuestionario de 48 estereotipos. Los resultados obtenidos muestran que el contacto con la realidad profesional reduce los estereotipos negativos, tanto de la profesión como de los profesionales, corroborando la efectividad de las medidas de acercamiento, comunicación y transparencia en la lucha contra estereotipos negativos. Las conclusiones de este estudio son especialmente relevantes para una profesión de interés público, cuya aceptación social descansa en su reputación y legitimidad. [ABSTRACT FROM AUTHOR]
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Database: Education Research Complete
Description
Abstract:Popular media label some professions as dull, enjoyable or brilliant. From the "CSI effect" to the "Masterchef effect", social media influence the transmission of the image of certain professional groups, guiding many students' career decisions and affecting their employability. The aims of this paper are twofold: 1) to analyze the stereotypes that undergraduates have about a profession, and 2) how the stereotypical image of a profession can be improved while studying at university. Using a sample of 179 students, a survey was carried out before and after an extracurricular activity in which students were invited to experience a real working day as part of an audit team, that was intended to bring the auditors' daily work closer to the students, using a questionnaire of 48 stereotypes. The obtained results show a clear reduction in negative stereotypes due to real contact with professionals, both for the profession and for professionals' perceptions. This work shows how contact with the profession improves students' perception, corroborating the effectiveness of different measures in overcoming stereotypes. The conclusions of this study are particularly relevant for auditing as a public interest profession, whose social acceptance rests on its reputation and legitimacy. [ABSTRACT FROM AUTHOR]
ISSN:11397853
DOI:10.5944/reop.vol.33.num.3.2022.36464