HOW TO SELL VIA FASHION HAULS ON INSTAGRAM: SOCIAL MEDIA INFLUENCERS ACTING AS VIRTUAL SELLERS FOR BRANDS.
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| Title: | HOW TO SELL VIA FASHION HAULS ON INSTAGRAM: SOCIAL MEDIA INFLUENCERS ACTING AS VIRTUAL SELLERS FOR BRANDS. |
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| Authors: | Mahn, Luisa1 Luisa.Mahn@gmx.de, Schade, Michael1, Burmann, Christoph1 |
| Source: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p609-612. 4p. |
| Subject Terms: | Internet celebrities, Fashion |
| Reviews & Products: | Instagram (Web resource) |
| Database: | Education Research Complete |
| ISSN: | 10540806 |
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