PAOLA CARRARA LOMBROSO AND PICTURE POSTCARDS AS EDUCATIONAL PRODUCTS: A WAY TO EDUCATE YOUNG READERS AND CITIZENS OF TOMORROW.
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| Title: | PAOLA CARRARA LOMBROSO AND PICTURE POSTCARDS AS EDUCATIONAL PRODUCTS: A WAY TO EDUCATE YOUNG READERS AND CITIZENS OF TOMORROW. |
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| Alternate Title: | Paola Carrara Lombroso y postales como productos educativos: una forma de educar a los jóvenes lectores y ciudadanos del mañana. |
| Authors: | Fava, Sabrina1 Sabrina.fava@unicatt.it |
| Source: | Historia y Memoria de la Educación. 2024, Vol. 19, p355-375. 21p. |
| Subject Terms: | *Teaching aids, *Young adults, *Visual education, *Children's literature, *Imagination, Postcards, Cultural industry management, World War I, Children's periodicals |
| Geographic Terms: | Italy |
| Abstract (English): | In Italy picture postcards were disseminated during the Giolitti era and throughout the Great War, thus becoming a concrete medium with a pervasive potential. Postcards influenced mass culture by constructing a collective imagination, they promoted the education of adults as well as of young people. As postcards reflected the shape of cultural industry by reproducing large scale images, they stemmed from a complex productive process that became a language of its own, starting from the artistic originality of the image to the printed form, reaching a wider audience both in terms of visual education and as swift communicative tool. In 1909 in Corriere dei Piccoli (1908-1995), the most prominent magazine for children in Italy at the time, Paola Carrara Lombroso (1871-1954) began the project for Bibliotechine per le scuole rurali (Libraries for rural schools), destined to a success until halfway through the Twentieth century. The young readers of the magazine took part with initiative by colouring and selling postcards created by Italian artists. The sum raised was used to donate books to rural schools. This research wishes to analyse a sample of postcards illustrated by wellknown artists such as Mussino, Golia, Altara, Bologna and Gugù in order to shed light on the way childhood was represented. Toys, books, expressions and clothes are visual evidence of the multiple perspectives that adults adopted to reach children through entertainment. The artist's gaze met child readers as they became protagonists and at the same time owning that message by modelling their thought and imagination. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | En Italia, las postales se difundieron en gran medida durante la era Giolitti y durante la Gran Guerra, convirtiéndose así en un extraordinario medio concreto de comunicación con un potencial generalizado. Las postales influyeron en la cultura de masas, promovieron la educación de los adultos, así como de los jóvenes. Las postales reflejaban la forma de la industria cultural mediante la reproducción de imágenes a gran escala: eran el resultado de un complejo proceso de producción que se convertía en un lenguaje propio, en el que la originalidad artística de la imagen se traducía en forma impresa. De este modo, llegaron a un público más amplio, tanto en términos de educación visual como de herramienta de comunicación rápida. En 1909, en el Corriere dei Piccoli (1908-1995), la revista infantil más importante de Italia, Paola Carrara Lombroso (1871-1954) inició el proyecto de Bibliotechine per le scuole rurali (Bibliotecas para escuelas rurales), destinado a un éxito duradero hasta la mitad del siglo XX. La presente investigación pretende analizar una muestra de postales ilustradas por reconocidos artistas italianos como Mussino, Golia, Altara, Bologna y Gugù para arrojar luz sobre el modo en que se representó la infancia. Juguetes, libros, expresiones y ropa son evidencia visual de las múltiples perspectivas que los adultos adoptaron para llegar a los niños a través del entretenimiento. En tales ilustraciones, la mirada del artista se encontró con los lectores infantiles, que se convirtieron en protagonistas y, al mismo tiempo, adquirieron ese mensaje modelando su pensamiento y su imaginación. [ABSTRACT FROM AUTHOR] |
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| Database: | Education Research Complete |
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