Comparative Study of Students' Perception and Behavioral Intention in MOOC Context: Undergraduates in China and Spain.
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| Title: | Comparative Study of Students' Perception and Behavioral Intention in MOOC Context: Undergraduates in China and Spain. |
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| Authors: | Wang, Kai1 (AUTHOR) wangkai9312@gmail.com, Criado, Josep Rialp2 (AUTHOR), van Hemmen, Stefan Felix2 (AUTHOR) |
| Source: | Asia-Pacific Education Researcher (Springer Science & Business Media B.V.). Oct2024, Vol. 33 Issue 5, p1129-1137. 9p. |
| Subject Terms: | *Massive open online courses, *Psychology of students, *Chinese-speaking students, Control (Psychology), Technology Acceptance Model, Model theory |
| Abstract: | This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China are involved in this study. The proposed research model incorporating the technology acceptance model and theory of planned behavior is confirmed as a desirable theoretical model. Additionally, the moderating effect of culture has been confirmed between Spanish and Chinese students. The findings show Perceived usefulness and Perceived ease of use are effective in forming attitude (ATT). Besides, ATT and subjective norm, and perceived behavioral control are confirmed as vital factors impacting BI. Regarding the moderating effect of culture, significant differences have been detected to account for their behavior. [ABSTRACT FROM AUTHOR] |
| Copyright of Asia-Pacific Education Researcher (Springer Science & Business Media B.V.) is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| Abstract: | This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China are involved in this study. The proposed research model incorporating the technology acceptance model and theory of planned behavior is confirmed as a desirable theoretical model. Additionally, the moderating effect of culture has been confirmed between Spanish and Chinese students. The findings show Perceived usefulness and Perceived ease of use are effective in forming attitude (ATT). Besides, ATT and subjective norm, and perceived behavioral control are confirmed as vital factors impacting BI. Regarding the moderating effect of culture, significant differences have been detected to account for their behavior. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 01195646 |
| DOI: | 10.1007/s40299-023-00781-7 |
