Participatory design of Short Message Service (SMS) text message to promote mammography among women in Santa Fe, Argentina.
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| Title: | Participatory design of Short Message Service (SMS) text message to promote mammography among women in Santa Fe, Argentina. |
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| Alternate Title: | Diseño participativo de un mensaje de texto de Servicio de Mensajes Cortos (SMS) para promover la mamografía entre las mujeres de Santa Fe, Argentina. Desenho participativo de uma mensagem de texto de Serviço de Mensagens Curta (SMS) para promover a mamografia entre as mulheres em Santa Fé, Argentina. |
| Authors: | Sánchez Antelo, Victoria1 vsanchezantelo@gmail.com, Paolino, Melisa1 melisa@cedes.org, Frejdkes, Paula2 paulafrej@cedes.org, Arrossi, Silvina1 silviarrossi@cedes.org |
| Source: | Interface - Comunicação, Saúde, Educação. 2024, Vol. 28, p1-17. 17p. |
| Subject Terms: | *Health facilities, Breast cancer research, Text messages, Medical screening, Participatory design |
| Geographic Terms: | Argentina |
| Abstract (English): | We describe results of the design process of the content of the SMS messages to promote mammography. We conducted four online focus groups with women aged 50 or more (n=14). We used participatory techniques to debate the advantages and disadvantages of different options for the five structural elements of the SMS message. Our results showed that women argued that the opening line should provide clear information about the topic of the SMS message. SMS messages should include the woman's name, information about who and how to get a mammogram and use a health institution as a sender. The closing line should encourage women to get a mammogram. A personalized SMS could be a good way of inviting women to perform the mammography. The content must be carefully designed to provide clear information about how to schedule an appointment. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Describimos los resultados del proceso de diseño del contenido de los mensajes SMS para promover la mamografía. Se realizaron cuatro grupos de discusión en línea con mujeres de 50 y más años (n=14). Se utilizaron técnicas participativas para debatir las distintas opciones para cinco elementos estructurantes del mensaje SMS. Nuestros resultados mostraron que las mujeres señalaron que la línea de apertura debía proporcionar información clara sobre el tema del mensaje SMS. Los mensajes SMS deberían incluir el nombre de la mujer, información sobre quién y cómo hacerse una mamografía y utilizar una institución sanitaria como remitente. La frase final debe animar a las mujeres a hacerse una mamografía. Un SMS personalizado podría ser una buena forma de invitar a las mujeres, aunque su contenido debe diseñarse cuidadosamente para proporcionar información clara sobre cómo programar una mamografía. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | Descrevemos os resultados do processo de concepção do conteúdo das mensagens SMS para promover a mamografia. Quatro grupos focais on-line foram conduzidos com mulheres com cinquenta anos ou mais (n=14). Técnicas participativas foram usadas para discutir opções para cinco elementos estruturantes da mensagem SMS. As mulheres indicaram que a linha de abertura deveria fornecer informações claras sobre o assunto da mensagem SMS. As mensagens SMS devem incluir o nome da mulher, informações sobre quem e como obter uma mamografia e usar uma instituição de saúde como remetente. A sentença final deve encorajar as mulheres a fazer uma mamografia. Um SMS personalizado poderia ser uma boa maneira de convidar mulheres, embora seu conteúdo deva ser cuidadosamente projetado para fornecer informações claras sobre como agendar uma mamografia. [ABSTRACT FROM AUTHOR] |
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| Database: | Education Research Complete |
| Abstract: | We describe results of the design process of the content of the SMS messages to promote mammography. We conducted four online focus groups with women aged 50 or more (n=14). We used participatory techniques to debate the advantages and disadvantages of different options for the five structural elements of the SMS message. Our results showed that women argued that the opening line should provide clear information about the topic of the SMS message. SMS messages should include the woman's name, information about who and how to get a mammogram and use a health institution as a sender. The closing line should encourage women to get a mammogram. A personalized SMS could be a good way of inviting women to perform the mammography. The content must be carefully designed to provide clear information about how to schedule an appointment. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 14143283 |
| DOI: | 10.1590/interface.230448 |
