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Shattering the silence: exploring the role of Chinese online sexual health influencers in promoting sex education.

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Title: Shattering the silence: exploring the role of Chinese online sexual health influencers in promoting sex education.
Authors: Zhang, Xinyu1, Zou, Wenxue2 wzou@coastal.edu
Source: Sex Education. Jan2025, Vol. 25 Issue 1, p95-110. 16p.
Subject Terms: *Social media, *Qualitative research, *Censorship, *Sex education, *Content analysis, *Social norms, *Discourse analysis, *Online education, *Research, *Health promotion, Human sexuality, Sex distribution, Self-control, Descriptive statistics, Thematic analysis, Sex customs, Data analysis software, Sexual health, Social stigma, Sensitivity & specificity (Statistics), Video recording
Geographic Terms: China
Abstract: In the context of the rapidly evolving social media landscape with the potential to revolutionise sexual health education, this article presents a critical discourse analysis and qualitative content analysis of the top 10 Chinese sexual health influencers' online discourses regarding sex and sexuality. Findings suggest that influencers utilise a range of destigmatisation strategies to facilitate sex education within a heavily censored social media environment. These include widening understandings of normalcy, using relatable images and alternative terminology to discuss sexuality, and incorporating paradoxical narratives that seek to navigate between empowering women and reinforcing self-regulation. However, the effectiveness of influencers' work is constrained by a complex web of factors, including the stringent censorship and content control enforced by the Chinese government, the economic interests that shape platforms' algorithms and advertising practices, and the persistence of societal and cultural norms that perpetuate harmful stereotypes and attitudes regarding sexual health. This study illuminates the complexities of online sex and sexuality education and sheds light on both the potential and limitations of influencers in fostering open and more inclusive dialogue about sexuality. [ABSTRACT FROM AUTHOR]
Copyright of Sex Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Shattering the silence: exploring the role of Chinese online sexual health influencers in promoting sex education.
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  Data: <searchLink fieldCode="JN" term="%22Sex+Education%22">Sex Education</searchLink>. Jan2025, Vol. 25 Issue 1, p95-110. 16p.
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  Data: <searchLink fieldCode="DE" term="%22China%22">China</searchLink>
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  Label: Abstract
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  Data: In the context of the rapidly evolving social media landscape with the potential to revolutionise sexual health education, this article presents a critical discourse analysis and qualitative content analysis of the top 10 Chinese sexual health influencers' online discourses regarding sex and sexuality. Findings suggest that influencers utilise a range of destigmatisation strategies to facilitate sex education within a heavily censored social media environment. These include widening understandings of normalcy, using relatable images and alternative terminology to discuss sexuality, and incorporating paradoxical narratives that seek to navigate between empowering women and reinforcing self-regulation. However, the effectiveness of influencers' work is constrained by a complex web of factors, including the stringent censorship and content control enforced by the Chinese government, the economic interests that shape platforms' algorithms and advertising practices, and the persistence of societal and cultural norms that perpetuate harmful stereotypes and attitudes regarding sexual health. This study illuminates the complexities of online sex and sexuality education and sheds light on both the potential and limitations of influencers in fostering open and more inclusive dialogue about sexuality. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Sex Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=181550281
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/14681811.2023.2272734
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 95
    Subjects:
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Qualitative research
        Type: general
      – SubjectFull: Censorship
        Type: general
      – SubjectFull: Sex education
        Type: general
      – SubjectFull: Content analysis
        Type: general
      – SubjectFull: Social norms
        Type: general
      – SubjectFull: Discourse analysis
        Type: general
      – SubjectFull: Online education
        Type: general
      – SubjectFull: Research
        Type: general
      – SubjectFull: Health promotion
        Type: general
      – SubjectFull: Human sexuality
        Type: general
      – SubjectFull: Sex distribution
        Type: general
      – SubjectFull: Self-control
        Type: general
      – SubjectFull: Descriptive statistics
        Type: general
      – SubjectFull: Thematic analysis
        Type: general
      – SubjectFull: Sex customs
        Type: general
      – SubjectFull: Data analysis software
        Type: general
      – SubjectFull: Sexual health
        Type: general
      – SubjectFull: Social stigma
        Type: general
      – SubjectFull: Sensitivity & specificity (Statistics)
        Type: general
      – SubjectFull: Video recording
        Type: general
      – SubjectFull: China
        Type: general
    Titles:
      – TitleFull: Shattering the silence: exploring the role of Chinese online sexual health influencers in promoting sex education.
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          Name:
            NameFull: Zhang, Xinyu
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          Name:
            NameFull: Zou, Wenxue
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          Dates:
            – D: 01
              M: 01
              Text: Jan2025
              Type: published
              Y: 2025
          Identifiers:
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              Value: 14681811
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            – TitleFull: Sex Education
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