Using A Self-assessment Project And Instructor Self-disclosure To Support Student Personal Branding.
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| Title: | Using A Self-assessment Project And Instructor Self-disclosure To Support Student Personal Branding. |
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| Authors: | Vander Schee, Brian A.1 (AUTHOR) vandersb@iu.edu, VanMeter, Rebecca A.2 (AUTHOR), Coleman, Joshua T.3 (AUTHOR) |
| Source: | Marketing Education Review. Spring2026, Vol. 36 Issue 1, p1-9. 9p. |
| Subject Terms: | *Personality assessment, *Self-evaluation, *Psychology of students, *Marketing education, *Career development, Self-promotion, Personality |
| Abstract: | Establishing a personal brand is essential for career readiness and professional success. Marketing students often do not have formal instruction in personal branding. Grounded in self-expansion theory, the Self-Assessment Project engages students in self-discovery and self-reflection as a first step in personal brand development. This two-part written assignment includes completing the Enneagram Personality Assessment. Students completed a pre-project survey and a post-project survey to assess changes in the measured constructs. Two sections of the marketing course (n = 55) served as control sections and four sections as experimental sections (n = 166). Using a quasi-experimental approach, the treatment self-disclosure of the instructor's own Enneagram Personality Assessment. Using a one-sample t-test, survey results provide evidence that students thought the activity had self-expansion elements, was valuable, and recommend it for future use. The results of the paired samples t-test also provide evidence that students in the experimental sections showed a significant increase in perceived self-awareness and personal growth motivation, not present in the control sections. The findings highlight the influential role of instructor self-disclosure. These elements contribute to providing the foundation for building a personal brand. The authors suggest the project is appropriate for any course with a personal branding component. [ABSTRACT FROM AUTHOR] |
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| Database: | Education Research Complete |
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| Abstract: | Establishing a personal brand is essential for career readiness and professional success. Marketing students often do not have formal instruction in personal branding. Grounded in self-expansion theory, the Self-Assessment Project engages students in self-discovery and self-reflection as a first step in personal brand development. This two-part written assignment includes completing the Enneagram Personality Assessment. Students completed a pre-project survey and a post-project survey to assess changes in the measured constructs. Two sections of the marketing course (n = 55) served as control sections and four sections as experimental sections (n = 166). Using a quasi-experimental approach, the treatment self-disclosure of the instructor's own Enneagram Personality Assessment. Using a one-sample t-test, survey results provide evidence that students thought the activity had self-expansion elements, was valuable, and recommend it for future use. The results of the paired samples t-test also provide evidence that students in the experimental sections showed a significant increase in perceived self-awareness and personal growth motivation, not present in the control sections. The findings highlight the influential role of instructor self-disclosure. These elements contribute to providing the foundation for building a personal brand. The authors suggest the project is appropriate for any course with a personal branding component. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 10528008 |
| DOI: | 10.1080/10528008.2025.2537023 |
