Using A Self-assessment Project And Instructor Self-disclosure To Support Student Personal Branding.
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| Title: | Using A Self-assessment Project And Instructor Self-disclosure To Support Student Personal Branding. |
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| Authors: | Vander Schee, Brian A.1 (AUTHOR) vandersb@iu.edu, VanMeter, Rebecca A.2 (AUTHOR), Coleman, Joshua T.3 (AUTHOR) |
| Source: | Marketing Education Review. Spring2026, Vol. 36 Issue 1, p1-9. 9p. |
| Subject Terms: | *Personality assessment, *Self-evaluation, *Psychology of students, *Marketing education, *Career development, Self-promotion, Personality |
| Abstract: | Establishing a personal brand is essential for career readiness and professional success. Marketing students often do not have formal instruction in personal branding. Grounded in self-expansion theory, the Self-Assessment Project engages students in self-discovery and self-reflection as a first step in personal brand development. This two-part written assignment includes completing the Enneagram Personality Assessment. Students completed a pre-project survey and a post-project survey to assess changes in the measured constructs. Two sections of the marketing course (n = 55) served as control sections and four sections as experimental sections (n = 166). Using a quasi-experimental approach, the treatment self-disclosure of the instructor's own Enneagram Personality Assessment. Using a one-sample t-test, survey results provide evidence that students thought the activity had self-expansion elements, was valuable, and recommend it for future use. The results of the paired samples t-test also provide evidence that students in the experimental sections showed a significant increase in perceived self-awareness and personal growth motivation, not present in the control sections. The findings highlight the influential role of instructor self-disclosure. These elements contribute to providing the foundation for building a personal brand. The authors suggest the project is appropriate for any course with a personal branding component. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 191629881 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Using A Self-assessment Project And Instructor Self-disclosure To Support Student Personal Branding. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Vander+Schee%2C+Brian+A%2E%22">Vander Schee, Brian A.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> vandersb@iu.edu</i><br /><searchLink fieldCode="AR" term="%22VanMeter%2C+Rebecca+A%2E%22">VanMeter, Rebecca A.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Coleman%2C+Joshua+T%2E%22">Coleman, Joshua T.</searchLink><relatesTo>3</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Spring2026, Vol. 36 Issue 1, p1-9. 9p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Personality+assessment%22">Personality assessment</searchLink><br />*<searchLink fieldCode="DE" term="%22Self-evaluation%22">Self-evaluation</searchLink><br />*<searchLink fieldCode="DE" term="%22Psychology+of+students%22">Psychology of students</searchLink><br />*<searchLink fieldCode="DE" term="%22Marketing+education%22">Marketing education</searchLink><br />*<searchLink fieldCode="DE" term="%22Career+development%22">Career development</searchLink><br /><searchLink fieldCode="DE" term="%22Self-promotion%22">Self-promotion</searchLink><br /><searchLink fieldCode="DE" term="%22Personality%22">Personality</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Establishing a personal brand is essential for career readiness and professional success. Marketing students often do not have formal instruction in personal branding. Grounded in self-expansion theory, the Self-Assessment Project engages students in self-discovery and self-reflection as a first step in personal brand development. This two-part written assignment includes completing the Enneagram Personality Assessment. Students completed a pre-project survey and a post-project survey to assess changes in the measured constructs. Two sections of the marketing course (n = 55) served as control sections and four sections as experimental sections (n = 166). Using a quasi-experimental approach, the treatment self-disclosure of the instructor's own Enneagram Personality Assessment. Using a one-sample t-test, survey results provide evidence that students thought the activity had self-expansion elements, was valuable, and recommend it for future use. The results of the paired samples t-test also provide evidence that students in the experimental sections showed a significant increase in perceived self-awareness and personal growth motivation, not present in the control sections. The findings highlight the influential role of instructor self-disclosure. These elements contribute to providing the foundation for building a personal brand. The authors suggest the project is appropriate for any course with a personal branding component. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/10528008.2025.2537023 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 9 StartPage: 1 Subjects: – SubjectFull: Personality assessment Type: general – SubjectFull: Self-evaluation Type: general – SubjectFull: Psychology of students Type: general – SubjectFull: Marketing education Type: general – SubjectFull: Career development Type: general – SubjectFull: Self-promotion Type: general – SubjectFull: Personality Type: general Titles: – TitleFull: Using A Self-assessment Project And Instructor Self-disclosure To Support Student Personal Branding. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Vander Schee, Brian A. – PersonEntity: Name: NameFull: VanMeter, Rebecca A. – PersonEntity: Name: NameFull: Coleman, Joshua T. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 03 Text: Spring2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 10528008 Numbering: – Type: volume Value: 36 – Type: issue Value: 1 Titles: – TitleFull: Marketing Education Review Type: main |
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