Bibliographic Details
| Title: |
Bengal and the Bengals: The Bengali Homeland in Advertisements of West Bengal During Bangladesh Liberation War 1971. |
| Authors: |
Sengupta, Tiyasha1 (AUTHOR) tiyasha@seramporegirlscollege.org |
| Source: |
Journal of Intercultural Studies. Apr2026, Vol. 47 Issue 2, p323-342. 20p. |
| Subject Terms: |
*Culture, Bangladesh Revolution, 1971, Identity (Psychology), Transnationalism, Bengali language, Advertising |
| Geographic Terms: |
West Bengal (India), India |
| Abstract: |
The study examines the concept of the Bengali homeland by investigating selected Bengali-language advertisements of cultural products published in the mass print media of West Bengal, India during the Bangladesh Liberation War 1971. By applying a multimodal Discourse-Historical Approach, it analyses the strategic use of various references to the Bengali homeland, and their broader sociohistorical implications. The findings showcase a consistent use of terms associated with the Bengali homeland that are represented in a way to celebrate and/or pay homage to its language, culture, people and geographical features. The cross-border solidarity provides valuable insights into the complexities of borders and identity in the post-Independence Indian Subcontinent. [ABSTRACT FROM AUTHOR] |
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| Database: |
Education Research Complete |
