View in EDS

Bengal and the Bengals: The Bengali Homeland in Advertisements of West Bengal During Bangladesh Liberation War 1971.

Saved in:
Bibliographic Details
Title: Bengal and the Bengals: The Bengali Homeland in Advertisements of West Bengal During Bangladesh Liberation War 1971.
Authors: Sengupta, Tiyasha1 (AUTHOR) tiyasha@seramporegirlscollege.org
Source: Journal of Intercultural Studies. Apr2026, Vol. 47 Issue 2, p323-342. 20p.
Subject Terms: *Culture, Bangladesh Revolution, 1971, Identity (Psychology), Transnationalism, Bengali language, Advertising
Geographic Terms: West Bengal (India), India
Abstract: The study examines the concept of the Bengali homeland by investigating selected Bengali-language advertisements of cultural products published in the mass print media of West Bengal, India during the Bangladesh Liberation War 1971. By applying a multimodal Discourse-Historical Approach, it analyses the strategic use of various references to the Bengali homeland, and their broader sociohistorical implications. The findings showcase a consistent use of terms associated with the Bengali homeland that are represented in a way to celebrate and/or pay homage to its language, culture, people and geographical features. The cross-border solidarity provides valuable insights into the complexities of borders and identity in the post-Independence Indian Subcontinent. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Intercultural Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
FullText Text:
  Availability: 0
Header DbId: ehh
DbLabel: Education Research Complete
An: 194165325
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Bengal and the Bengals: The Bengali Homeland in Advertisements of West Bengal During Bangladesh Liberation War 1971.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Sengupta%2C+Tiyasha%22">Sengupta, Tiyasha</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> tiyasha@seramporegirlscollege.org</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Intercultural+Studies%22">Journal of Intercultural Studies</searchLink>. Apr2026, Vol. 47 Issue 2, p323-342. 20p.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Culture%22">Culture</searchLink><br /><searchLink fieldCode="DE" term="%22Bangladesh+Revolution%2C+1971%22">Bangladesh Revolution, 1971</searchLink><br /><searchLink fieldCode="DE" term="%22Identity+%28Psychology%29%22">Identity (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Transnationalism%22">Transnationalism</searchLink><br /><searchLink fieldCode="DE" term="%22Bengali+language%22">Bengali language</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink>
– Name: SubjectGeographic
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22West+Bengal+%28India%29%22">West Bengal (India)</searchLink><br /><searchLink fieldCode="DE" term="%22India%22">India</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The study examines the concept of the Bengali homeland by investigating selected Bengali-language advertisements of cultural products published in the mass print media of West Bengal, India during the Bangladesh Liberation War 1971. By applying a multimodal Discourse-Historical Approach, it analyses the strategic use of various references to the Bengali homeland, and their broader sociohistorical implications. The findings showcase a consistent use of terms associated with the Bengali homeland that are represented in a way to celebrate and/or pay homage to its language, culture, people and geographical features. The cross-border solidarity provides valuable insights into the complexities of borders and identity in the post-Independence Indian Subcontinent. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Intercultural Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=194165325
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/07256868.2025.2556396
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 323
    Subjects:
      – SubjectFull: Culture
        Type: general
      – SubjectFull: Bangladesh Revolution, 1971
        Type: general
      – SubjectFull: Identity (Psychology)
        Type: general
      – SubjectFull: Transnationalism
        Type: general
      – SubjectFull: Bengali language
        Type: general
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: West Bengal (India)
        Type: general
      – SubjectFull: India
        Type: general
    Titles:
      – TitleFull: Bengal and the Bengals: The Bengali Homeland in Advertisements of West Bengal During Bangladesh Liberation War 1971.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Sengupta, Tiyasha
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 07256868
          Numbering:
            – Type: volume
              Value: 47
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of Intercultural Studies
              Type: main
ResultId 1