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Suspiciously McSimilar.

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Bibliographic Details
Title: Suspiciously McSimilar.
Authors: Singer, Jill
Source: Print. Sep/Oct2007, Vol. 61 Issue 5, p74-77. 4p. 6 Black and White Photographs.
Subject Terms: *Imitative behavior, *Corporation reports, Inspiration, Designers, Typographic design
Company/Entity: International Business Machines Corp. , Vsa Partners Inc.
Reviews & Products: McSweeney's (Periodical)
Abstract: The article points out the fine line between inspiration and imitation facing designers. In 1998, the self-contained, independent-Victorian design style of the literary journal and website "McSweeney's" seemed oddly fresh. The most infamous facsimile was IBM's 2000 annual report, designed by VSA Partners. The IBM report imitated the use of self-consciously epic language, black serif type, all centered on an otherwise blank white page with frequent shifts from small to screaming headline sizes, often within the same line.
Database: Education Research Complete
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  Availability: 1
Header DbId: ehh
DbLabel: Education Research Complete
An: 26463614
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
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  Data: Suspiciously McSimilar.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Singer%2C+Jill%22">Singer, Jill</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Print%22">Print</searchLink>. Sep/Oct2007, Vol. 61 Issue 5, p74-77. 4p. 6 Black and White Photographs.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Imitative+behavior%22">Imitative behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Corporation+reports%22">Corporation reports</searchLink><br /><searchLink fieldCode="DE" term="%22Inspiration%22">Inspiration</searchLink><br /><searchLink fieldCode="DE" term="%22Designers%22">Designers</searchLink><br /><searchLink fieldCode="DE" term="%22Typographic+design%22">Typographic design</searchLink>
– Name: SubjectCompany
  Label: Company/Entity
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22International+Business+Machines+Corp%2E%22">International Business Machines Corp.</searchLink> <br /><searchLink fieldCode="DE" term="%22Vsa+Partners+Inc%2E%22">Vsa Partners Inc.</searchLink>
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  Label: Reviews & Products
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  Data: <searchLink fieldCode="PS" term="%22McSweeney's+%28Periodical%29%22">McSweeney's (Periodical)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article points out the fine line between inspiration and imitation facing designers. In 1998, the self-contained, independent-Victorian design style of the literary journal and website "McSweeney's" seemed oddly fresh. The most infamous facsimile was IBM's 2000 annual report, designed by VSA Partners. The IBM report imitated the use of self-consciously epic language, black serif type, all centered on an otherwise blank white page with frequent shifts from small to screaming headline sizes, often within the same line.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=26463614
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 74
    Subjects:
      – SubjectFull: Imitative behavior
        Type: general
      – SubjectFull: Corporation reports
        Type: general
      – SubjectFull: Inspiration
        Type: general
      – SubjectFull: Designers
        Type: general
      – SubjectFull: Typographic design
        Type: general
      – SubjectFull: International Business Machines Corp.
        Type: general
      – SubjectFull: Vsa Partners Inc.
        Type: general
      – SubjectFull: McSweeney's (Periodical)
        Type: general
    Titles:
      – TitleFull: Suspiciously McSimilar.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Singer, Jill
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          Dates:
            – D: 01
              M: 09
              Text: Sep/Oct2007
              Type: published
              Y: 2007
          Identifiers:
            – Type: issn-print
              Value: 00328510
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              Value: 61
            – Type: issue
              Value: 5
          Titles:
            – TitleFull: Print
              Type: main
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