Bibliographic Details
| Title: |
China's New Oriental Forges Agreements With Cengage & ETS. |
| Source: |
Educational Marketer. 12/10/2007, Vol. 38 Issue 24, p7-8. 2p. |
| Subject Terms: |
*Contracts, *Educational publishing, *Instructional materials industry |
| Geographic Terms: |
United States |
| Company/Entity: |
New Oriental Education & Technology Group Inc. , Cengage Learning Inc. , Educational Testing Service |
| Abstract: |
The article reports on the agreement made by New Oriental Education and Technology Group Inc. with U.S. company Cengage Learning and Educational Testing Service. The agreement is aimed to enhance New Oriental Education's English-language training offerings. Cengage Learning initiated the deal when its language publisher Heinle ELT teamed up with New Oriental to launch a line of custom materials, audio and video programs and Internet-based content for New Oriental's iEnglish brand courses. |
| Database: |
Education Research Complete |
