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China's New Oriental Forges Agreements With Cengage & ETS.

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Bibliographic Details
Title: China's New Oriental Forges Agreements With Cengage & ETS.
Source: Educational Marketer. 12/10/2007, Vol. 38 Issue 24, p7-8. 2p.
Subject Terms: *Contracts, *Educational publishing, *Instructional materials industry
Geographic Terms: United States
Company/Entity: New Oriental Education & Technology Group Inc. , Cengage Learning Inc. , Educational Testing Service
Abstract: The article reports on the agreement made by New Oriental Education and Technology Group Inc. with U.S. company Cengage Learning and Educational Testing Service. The agreement is aimed to enhance New Oriental Education's English-language training offerings. Cengage Learning initiated the deal when its language publisher Heinle ELT teamed up with New Oriental to launch a line of custom materials, audio and video programs and Internet-based content for New Oriental's iEnglish brand courses.
Database: Education Research Complete
FullText Text:
  Availability: 0
Header DbId: ehh
DbLabel: Education Research Complete
An: 28038667
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
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  Label: Title
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  Data: China's New Oriental Forges Agreements With Cengage & ETS.
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  Data: <searchLink fieldCode="JN" term="%22Educational+Marketer%22">Educational Marketer</searchLink>. 12/10/2007, Vol. 38 Issue 24, p7-8. 2p.
– Name: Subject
  Label: Subject Terms
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  Data: *<searchLink fieldCode="DE" term="%22Contracts%22">Contracts</searchLink><br />*<searchLink fieldCode="DE" term="%22Educational+publishing%22">Educational publishing</searchLink><br />*<searchLink fieldCode="DE" term="%22Instructional+materials+industry%22">Instructional materials industry</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
– Name: SubjectCompany
  Label: Company/Entity
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22New+Oriental+Education+%26+Technology+Group+Inc%2E%22">New Oriental Education & Technology Group Inc.</searchLink> <br /><searchLink fieldCode="DE" term="%22Cengage+Learning+Inc%2E%22">Cengage Learning Inc.</searchLink> <br /><searchLink fieldCode="DE" term="%22Educational+Testing+Service%22">Educational Testing Service</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article reports on the agreement made by New Oriental Education and Technology Group Inc. with U.S. company Cengage Learning and Educational Testing Service. The agreement is aimed to enhance New Oriental Education's English-language training offerings. Cengage Learning initiated the deal when its language publisher Heinle ELT teamed up with New Oriental to launch a line of custom materials, audio and video programs and Internet-based content for New Oriental's iEnglish brand courses.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=28038667
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
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        PageCount: 2
        StartPage: 7
    Subjects:
      – SubjectFull: Contracts
        Type: general
      – SubjectFull: Educational publishing
        Type: general
      – SubjectFull: Instructional materials industry
        Type: general
      – SubjectFull: United States
        Type: general
      – SubjectFull: New Oriental Education & Technology Group Inc.
        Type: general
      – SubjectFull: Cengage Learning Inc.
        Type: general
      – SubjectFull: Educational Testing Service
        Type: general
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      – TitleFull: China's New Oriental Forges Agreements With Cengage & ETS.
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            – D: 10
              M: 12
              Text: 12/10/2007
              Type: published
              Y: 2007
          Identifiers:
            – Type: issn-print
              Value: 00131806
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              Value: 38
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              Value: 24
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            – TitleFull: Educational Marketer
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