The Role of Self-Control in Resistance to Persuasion.

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Bibliographic Details
Title: The Role of Self-Control in Resistance to Persuasion.
Authors: Burkley, Edward1 burkley@okstate.edu
Source: Personality & Social Psychology Bulletin. Mar2008, Vol. 34 Issue 3, p419-431. 13p. 2 Diagrams, 1 Graph.
Subject Terms: *Attitude change (Psychology), *Human behavior, Self-control, Resistance (Philosophy), Ego (Psychology), Self regulation, Persuasion (Psychology), Personality, Social psychology
Abstract: Four studies investigated a self-control theory of resistance to persuasion. This theory asserts that resistance to persuasion requires and consumes self-control resources. Study 1 showed that resistance to a persuasive message reduced the ability to engage in a subsequent self-control task. Studies 2 and 3 showed that self-control depletion leads to increased persuasion. Study 4 showed that self-control depletion increased persuasion, particularly under effortful resistance (i.e., strong arguments). Together, these findings suggest that self-control plays a vital role in the process of resistance to persuasion. People must have self-control resources to fend off persuasive appeals; without them, they become susceptible to influence. [ABSTRACT FROM AUTHOR]
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Database: Education Research Complete
Description
Abstract:Four studies investigated a self-control theory of resistance to persuasion. This theory asserts that resistance to persuasion requires and consumes self-control resources. Study 1 showed that resistance to a persuasive message reduced the ability to engage in a subsequent self-control task. Studies 2 and 3 showed that self-control depletion leads to increased persuasion. Study 4 showed that self-control depletion increased persuasion, particularly under effortful resistance (i.e., strong arguments). Together, these findings suggest that self-control plays a vital role in the process of resistance to persuasion. People must have self-control resources to fend off persuasive appeals; without them, they become susceptible to influence. [ABSTRACT FROM AUTHOR]
ISSN:01461672
DOI:10.1177/0146167207310458