Bibliographic Details
| Title: |
The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. |
| Authors: |
Castaldo, Sandro1 antonio.tencati@unibocconi.it, Perrini, Francesco2, Misani, Nicola2, Tencati, Antonio3 |
| Source: |
Journal of Business Ethics. Jan2009, Vol. 84 Issue 1, p1-15. 15p. 1 Diagram, 3 Charts. |
| Subject Terms: |
Social responsibility of business, Trust, Consumer behavior, Chain stores, Unfair competition, Surveys |
| Abstract: |
This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values. [ABSTRACT FROM AUTHOR] |
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| Database: |
Education Research Complete |
