The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products.
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| Title: | The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. |
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| Authors: | Castaldo, Sandro1 antonio.tencati@unibocconi.it, Perrini, Francesco2, Misani, Nicola2, Tencati, Antonio3 |
| Source: | Journal of Business Ethics. Jan2009, Vol. 84 Issue 1, p1-15. 15p. 1 Diagram, 3 Charts. |
| Subject Terms: | Social responsibility of business, Trust, Consumer behavior, Chain stores, Unfair competition, Surveys |
| Abstract: | This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 35489121 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s10551-008-9669-4 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 15 StartPage: 1 Subjects: – SubjectFull: Social responsibility of business Type: general – SubjectFull: Trust Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Chain stores Type: general – SubjectFull: Unfair competition Type: general – SubjectFull: Surveys Type: general Titles: – TitleFull: The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Castaldo, Sandro – PersonEntity: Name: NameFull: Perrini, Francesco – PersonEntity: Name: NameFull: Misani, Nicola – PersonEntity: Name: NameFull: Tencati, Antonio IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: Jan2009 Type: published Y: 2009 Identifiers: – Type: issn-print Value: 01674544 Numbering: – Type: volume Value: 84 – Type: issue Value: 1 Titles: – TitleFull: Journal of Business Ethics Type: main |
| ResultId | 1 |
