Bibliographic Details
| Title: |
Selling the Library from the Reference Desk: Service Points as Advertisements. |
| Authors: |
Andeen, Sarah Reneker |
| Source: |
Reference Librarian. 2001, Vol. 35 Issue 73, p281. 12p. |
| Subject Terms: |
*Library resources, Marketing of library reference services, Training of reference librarians, Marketing |
| Abstract: |
Focuses on the role of reference librarians in the promotion and on how the flow of information from the reference staff to the marketing team can have a major impact on the overall success of the library's marketing endeavors. Different communication tools; Role of library's service points; Importance of training the staff on how to use different library resources. |
| Database: |
Education Research Complete |
