Bibliographic Details
| Title: |
Facebook as a Library Tool: Perceived vs. Actual Use. |
| Authors: |
Jacobson, Terra B.1 Terra.jacobson@gmail.com |
| Source: |
College & Research Libraries. Jan2011, Vol. 72 Issue 1, p79-90. 12p. |
| Subject Terms: |
*Social media, *Qualitative research, Online social networks -- Library applications, Library information network use studies, Library marketing |
| Company/Entity: |
Meta Platforms Inc. |
| Abstract: |
As Facebook has come to dominate the social networking site arena, more libraries have created their own library pages on Facebook to create library awareness and to function as a marketing tool. This paper examines reported versus actual use of Facebook in libraries to identify discrepancies between intended goals and actual use. The results of a 2009 study about the use of Facebook in libraries are used as a guide to gauge the perceived and actual uses for Facebook in this study. Results of the test reveal that the two ranks are not statistically different, but that there is a noticeable difference when looking at the perceived and actual rankings qualitatively. [ABSTRACT FROM AUTHOR] |
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| Database: |
Education Research Complete |
