Facebook as a Library Tool: Perceived vs. Actual Use.

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Bibliographic Details
Title: Facebook as a Library Tool: Perceived vs. Actual Use.
Authors: Jacobson, Terra B.1 Terra.jacobson@gmail.com
Source: College & Research Libraries. Jan2011, Vol. 72 Issue 1, p79-90. 12p.
Subject Terms: *Social media, *Qualitative research, Online social networks -- Library applications, Library information network use studies, Library marketing
Company/Entity: Meta Platforms Inc.
Abstract: As Facebook has come to dominate the social networking site arena, more libraries have created their own library pages on Facebook to create library awareness and to function as a marketing tool. This paper examines reported versus actual use of Facebook in libraries to identify discrepancies between intended goals and actual use. The results of a 2009 study about the use of Facebook in libraries are used as a guide to gauge the perceived and actual uses for Facebook in this study. Results of the test reveal that the two ranks are not statistically different, but that there is a noticeable difference when looking at the perceived and actual rankings qualitatively. [ABSTRACT FROM AUTHOR]
Copyright of College & Research Libraries is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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DbLabel: Education Research Complete
An: 57419862
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PubType: Academic Journal
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  Data: Facebook as a Library Tool: Perceived vs. Actual Use.
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  Data: As Facebook has come to dominate the social networking site arena, more libraries have created their own library pages on Facebook to create library awareness and to function as a marketing tool. This paper examines reported versus actual use of Facebook in libraries to identify discrepancies between intended goals and actual use. The results of a 2009 study about the use of Facebook in libraries are used as a guide to gauge the perceived and actual uses for Facebook in this study. Results of the test reveal that the two ranks are not statistically different, but that there is a noticeable difference when looking at the perceived and actual rankings qualitatively. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of College & Research Libraries is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.5860/crl-88r1
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      – SubjectFull: Social media
        Type: general
      – SubjectFull: Qualitative research
        Type: general
      – SubjectFull: Online social networks -- Library applications
        Type: general
      – SubjectFull: Library information network use studies
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      – SubjectFull: Library marketing
        Type: general
      – SubjectFull: Meta Platforms Inc.
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      – TitleFull: Facebook as a Library Tool: Perceived vs. Actual Use.
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