Bibliographic Details
| Title: |
Chapter 1: THE ROOTS OF COMMERCIALIZATION. |
| Authors: |
Bok, Derek |
| Source: |
Universities in the Marketplace: The Commercialization of Higher Education. 2008, p1-17. 17p. |
| Subject Terms: |
*Universities & colleges, Commercialization |
| Geographic Terms: |
United States |
| Reviews & Products: |
Universities in the Marketplace: The Commercialization of Higher Education (Book) |
| People: |
Bok, Derek Curtis, 1930- |
| Abstract: |
Chapter 1 of the book "Universities in the Marketplace: The Commercialization of Higher Education," by Derek Bok is presented. The author describes the origin of commercialization in universities of the U.S. The author writes that at the end of the twentieth century, they started selling the right to use their scientific discoveries to industries. The author tells that universities and colleges of the U.S. used to advertise to attract students and to become more prominent. |
| Database: |
Education Research Complete |
