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Chapter 1: THE ROOTS OF COMMERCIALIZATION.

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Title: Chapter 1: THE ROOTS OF COMMERCIALIZATION.
Authors: Bok, Derek
Source: Universities in the Marketplace: The Commercialization of Higher Education. 2008, p1-17. 17p.
Subject Terms: *Universities & colleges, Commercialization
Geographic Terms: United States
Reviews & Products: Universities in the Marketplace: The Commercialization of Higher Education (Book)
People: Bok, Derek Curtis, 1930-
Abstract: Chapter 1 of the book "Universities in the Marketplace: The Commercialization of Higher Education," by Derek Bok is presented. The author describes the origin of commercialization in universities of the U.S. The author writes that at the end of the twentieth century, they started selling the right to use their scientific discoveries to industries. The author tells that universities and colleges of the U.S. used to advertise to attract students and to become more prominent.
Database: Education Research Complete
FullText Links:
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Text:
  Availability: 0
Header DbId: ehh
DbLabel: Education Research Complete
An: 59783436
AccessLevel: 6
PubType: Book
PubTypeId: book
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  Data: Chapter 1 of the book "Universities in the Marketplace: The Commercialization of Higher Education," by Derek Bok is presented. The author describes the origin of commercialization in universities of the U.S. The author writes that at the end of the twentieth century, they started selling the right to use their scientific discoveries to industries. The author tells that universities and colleges of the U.S. used to advertise to attract students and to become more prominent.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=59783436
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 1
    Subjects:
      – SubjectFull: Universities & colleges
        Type: general
      – SubjectFull: Commercialization
        Type: general
      – SubjectFull: United States
        Type: general
      – SubjectFull: Universities in the Marketplace: The Commercialization of Higher Education (Book)
        Type: general
      – SubjectFull: Bok, Derek Curtis, 1930-
        Type: general
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      – TitleFull: Chapter 1: THE ROOTS OF COMMERCIALIZATION.
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            NameFull: Bok, Derek
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          Dates:
            – D: 01
              M: 01
              Text: 2008
              Type: published
              Y: 2008
          Identifiers:
            – Type: isbn-print
              Value: 9780691120126
          Titles:
            – TitleFull: Universities in the Marketplace: The Commercialization of Higher Education
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