Bibliographic Details
| Title: |
EXTENDING FESTGE AND SCHWAIGER'S MODEL OF CUSTOMER SATISFACTION WITH INDUSTRIAL GOODS TO ACCOUNT FOR UNOBSERVED HETEROGENEITY. |
| Authors: |
Sarstedt, Marko1 sarstedt@bwl.lmu.de, Ringle, Christian M.2, Schwaiger, Manfred1 |
| Source: |
AMA Winter Academic Conference Proceedings. 2009, Vol. 20, p241-244. 4p. 1 Diagram. |
| Subject Terms: |
Structural equation modeling, Heterogeneity, Customer satisfaction, Industrial goods, Marketing research |
| Abstract: |
Structural equation model analyses in top marketing journals usually do not address the problem of heterogeneity. This is a critical issue in marketing since data typically does not stem from a homogenous population. Our analysis uncovers and treats unobserved heterogeneity and, thereby, extends the results of an existing marketing study. [ABSTRACT FROM AUTHOR] |
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| Database: |
Education Research Complete |
