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EXTENDING FESTGE AND SCHWAIGER'S MODEL OF CUSTOMER SATISFACTION WITH INDUSTRIAL GOODS TO ACCOUNT FOR UNOBSERVED HETEROGENEITY.

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Title: EXTENDING FESTGE AND SCHWAIGER'S MODEL OF CUSTOMER SATISFACTION WITH INDUSTRIAL GOODS TO ACCOUNT FOR UNOBSERVED HETEROGENEITY.
Authors: Sarstedt, Marko1 sarstedt@bwl.lmu.de, Ringle, Christian M.2, Schwaiger, Manfred1
Source: AMA Winter Academic Conference Proceedings. 2009, Vol. 20, p241-244. 4p. 1 Diagram.
Subject Terms: Structural equation modeling, Heterogeneity, Customer satisfaction, Industrial goods, Marketing research
Abstract: Structural equation model analyses in top marketing journals usually do not address the problem of heterogeneity. This is a critical issue in marketing since data typically does not stem from a homogenous population. Our analysis uncovers and treats unobserved heterogeneity and, thereby, extends the results of an existing marketing study. [ABSTRACT FROM AUTHOR]
Copyright of AMA Winter Academic Conference Proceedings is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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PubType: Conference
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  Data: EXTENDING FESTGE AND SCHWAIGER'S MODEL OF CUSTOMER SATISFACTION WITH INDUSTRIAL GOODS TO ACCOUNT FOR UNOBSERVED HETEROGENEITY.
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  Data: <searchLink fieldCode="AR" term="%22Sarstedt%2C+Marko%22">Sarstedt, Marko</searchLink><relatesTo>1</relatesTo><i> sarstedt@bwl.lmu.de</i><br /><searchLink fieldCode="AR" term="%22Ringle%2C+Christian+M%2E%22">Ringle, Christian M.</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Schwaiger%2C+Manfred%22">Schwaiger, Manfred</searchLink><relatesTo>1</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22AMA+Winter+Academic+Conference+Proceedings%22">AMA Winter Academic Conference Proceedings</searchLink>. 2009, Vol. 20, p241-244. 4p. 1 Diagram.
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  Data: <searchLink fieldCode="DE" term="%22Structural+equation+modeling%22">Structural equation modeling</searchLink><br /><searchLink fieldCode="DE" term="%22Heterogeneity%22">Heterogeneity</searchLink><br /><searchLink fieldCode="DE" term="%22Customer+satisfaction%22">Customer satisfaction</searchLink><br /><searchLink fieldCode="DE" term="%22Industrial+goods%22">Industrial goods</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing+research%22">Marketing research</searchLink>
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  Label: Abstract
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  Data: Structural equation model analyses in top marketing journals usually do not address the problem of heterogeneity. This is a critical issue in marketing since data typically does not stem from a homogenous population. Our analysis uncovers and treats unobserved heterogeneity and, thereby, extends the results of an existing marketing study. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of AMA Winter Academic Conference Proceedings is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 241
    Subjects:
      – SubjectFull: Structural equation modeling
        Type: general
      – SubjectFull: Heterogeneity
        Type: general
      – SubjectFull: Customer satisfaction
        Type: general
      – SubjectFull: Industrial goods
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      – SubjectFull: Marketing research
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    Titles:
      – TitleFull: EXTENDING FESTGE AND SCHWAIGER'S MODEL OF CUSTOMER SATISFACTION WITH INDUSTRIAL GOODS TO ACCOUNT FOR UNOBSERVED HETEROGENEITY.
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            NameFull: Sarstedt, Marko
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            NameFull: Ringle, Christian M.
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              Text: 2009
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            – TitleFull: AMA Winter Academic Conference Proceedings
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