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HOW DO INSTITUTIONAL PILLARS MODERATE THE EFFECTIVENESS OF FIRMS' CUSTOMER-BASED MARKETING CAPABILITY ACROSS COUNTRIES?

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Bibliographic Details
Title: HOW DO INSTITUTIONAL PILLARS MODERATE THE EFFECTIVENESS OF FIRMS' CUSTOMER-BASED MARKETING CAPABILITY ACROSS COUNTRIES?
Authors: Angulo, Fernando1 LuisFernando.Angulo@gmail.com, Bello, Daniel2, Prior, Diego1, Rialp, Josep1
Source: AMA Winter Academic Conference Proceedings. 2010, Vol. 21, p266-267. 2p.
Subject Terms: Marketing
Abstract: An abstract of the article "How do Institutional Pillars Moderate the Effectiveness of Firms' Customer-Based Marketing Capability across Countries?" by Fernando Angulo, Daniel Bello, Diego Prior, and Josep Rialp is presented.
Database: Education Research Complete
Description
Abstract:An abstract of the article "How do Institutional Pillars Moderate the Effectiveness of Firms' Customer-Based Marketing Capability across Countries?" by Fernando Angulo, Daniel Bello, Diego Prior, and Josep Rialp is presented.
ISSN:10540806