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HOW DO INSTITUTIONAL PILLARS MODERATE THE EFFECTIVENESS OF FIRMS' CUSTOMER-BASED MARKETING CAPABILITY ACROSS COUNTRIES?

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Title: HOW DO INSTITUTIONAL PILLARS MODERATE THE EFFECTIVENESS OF FIRMS' CUSTOMER-BASED MARKETING CAPABILITY ACROSS COUNTRIES?
Authors: Angulo, Fernando1 LuisFernando.Angulo@gmail.com, Bello, Daniel2, Prior, Diego1, Rialp, Josep1
Source: AMA Winter Academic Conference Proceedings. 2010, Vol. 21, p266-267. 2p.
Subject Terms: Marketing
Abstract: An abstract of the article "How do Institutional Pillars Moderate the Effectiveness of Firms' Customer-Based Marketing Capability across Countries?" by Fernando Angulo, Daniel Bello, Diego Prior, and Josep Rialp is presented.
Database: Education Research Complete
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PubType: Conference
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  Data: HOW DO INSTITUTIONAL PILLARS MODERATE THE EFFECTIVENESS OF FIRMS' CUSTOMER-BASED MARKETING CAPABILITY ACROSS COUNTRIES?
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  Data: <searchLink fieldCode="JN" term="%22AMA+Winter+Academic+Conference+Proceedings%22">AMA Winter Academic Conference Proceedings</searchLink>. 2010, Vol. 21, p266-267. 2p.
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  Data: An abstract of the article "How do Institutional Pillars Moderate the Effectiveness of Firms' Customer-Based Marketing Capability across Countries?" by Fernando Angulo, Daniel Bello, Diego Prior, and Josep Rialp is presented.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=63696630
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      – Code: eng
        Text: English
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      – TitleFull: HOW DO INSTITUTIONAL PILLARS MODERATE THE EFFECTIVENESS OF FIRMS' CUSTOMER-BASED MARKETING CAPABILITY ACROSS COUNTRIES?
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              Text: 2010
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              Y: 2010
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