HOW DO INSTITUTIONAL PILLARS MODERATE THE EFFECTIVENESS OF FIRMS' CUSTOMER-BASED MARKETING CAPABILITY ACROSS COUNTRIES?
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| Title: | HOW DO INSTITUTIONAL PILLARS MODERATE THE EFFECTIVENESS OF FIRMS' CUSTOMER-BASED MARKETING CAPABILITY ACROSS COUNTRIES? |
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| Authors: | Angulo, Fernando1 LuisFernando.Angulo@gmail.com, Bello, Daniel2, Prior, Diego1, Rialp, Josep1 |
| Source: | AMA Winter Academic Conference Proceedings. 2010, Vol. 21, p266-267. 2p. |
| Subject Terms: | Marketing |
| Abstract: | An abstract of the article "How do Institutional Pillars Moderate the Effectiveness of Firms' Customer-Based Marketing Capability across Countries?" by Fernando Angulo, Daniel Bello, Diego Prior, and Josep Rialp is presented. |
| Database: | Education Research Complete |
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