The Product-Market Report: A Term Project for the Principles of Marketing Course.
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| Title: | The Product-Market Report: A Term Project for the Principles of Marketing Course. |
|---|---|
| Authors: | Brockway, Gary R., Miller, Fred L., Niffenegger, Phillip B. |
| Source: | Marketing Education Review. Spring91, Vol. 1 Issue 3, p31-36. 6p. |
| Subject Terms: | *Marketing education, *Business education |
| Abstract: | Features a class project for the basic marketing course which has evolved from the authors' experimentation with various forms of projects at an accredited institution. Exposure to undergraduate business students to the types of activities they would likely encounter in real-world entry-level positions; Allowing students to observe the application of concepts in a variety of competitive environments. |
| Database: | Education Research Complete |
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