Bibliographic Details
| Title: |
Marketing 101. |
| Authors: |
Baker, Gus, Brown, Karen Krueger, Pollard, Jody L. |
| Source: |
Training & Development Journal (0041-0861). Feb89, Vol. 43 Issue 2, p22. 4p. |
| Subject Terms: |
*Training, Marketing |
| Abstract: |
Presents suggestions on how human resources development training practitioners can market their services. Checklist for training programs; Factors for training justification; Knowledge of the audience; Effective proposal writing. |
| Database: |
Education Research Complete |
