Bibliographic Details
| Title: |
Cengage Integrates Flashnotes.com into MindTap. |
| Source: |
Educational Marketer. 9/19/2014, Vol. 45 Issue 18, p1-4. 3p. |
| Subject Terms: |
*Educational technology, *Interactive learning, System integration, Market share |
| Company/Entity: |
Cengage Learning Inc. |
| People: |
Hansen, Michael E., 1961- |
| Abstract: |
The article offers information on the educational content, technology, and services company Cengage Learning's integration of student course-notes online marketplace Flashnotes.com. into digital learning platform MindTap. Topics include the statement of Cengage Learning chief executive officer (CEO) Michael Hansen regarding the stabilization of market share, the strategic growth to focus on the development of digital tools and services, and the use of Turnitin to prevent plagiarism. |
| Database: |
Education Research Complete |
