Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.
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| Title: | Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices. |
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| Authors: | Nowak, Glen J.1 gnowak@uga.edu, Gellin, Bruce G.2, MacDonald, Noni E.3, Butler, Robb4 |
| Source: | Vaccine. Aug2015, Vol. 33 Issue 34, p4204-4211. 8p. |
| Database: | Environment Complete |
| ISSN: | 0264410X |
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| DOI: | 10.1016/j.vaccine.2015.04.039 |
