THE MODERATING ROLE OF READER CHARACTERISTICS ON E-BOOK READING INTENTION IN THAILAND: A MULTIGROUP ANALYSIS.
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| Title: | THE MODERATING ROLE OF READER CHARACTERISTICS ON E-BOOK READING INTENTION IN THAILAND: A MULTIGROUP ANALYSIS. |
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| Alternate Title: | EL PAPEL MODERADOR DE LAS CARACTERÍSTICAS DEL LECTOR EN LA INTENCIÓN DE LECTURA DE LIBROS ELECTRÓNICOS EN TAILANDIA: UN ANÁLISIS MULTIGRUPO. O PAPEL MODERADOR DAS CARACTERÍSTICAS DO LEITOR NA INTENÇÃO DE LEITURA DE EBOOKS NA TAILÂNDIA: UMA ANÁLISE MULTIGRUPO. |
| Authors: | Thipsuda Sinchawarnwat1 thipsuda.s64@rsu.ac.th, Sumaman Pankham1 sumaman.p@rsu.ac.th |
| Source: | Environmental & Social Management Journal / Revista de Gestão Social e Ambiental. 2024, Vol. 18 Issue 7, p1-16. 16p. |
| Database: | Environment Complete |
| ISSN: | 1981982X |
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| DOI: | 10.24857/rgsa.v18n7-087 |
