THE IMPACT OF 5G AND DATA SCIENCE ON DIGITAL MARKETING: AN ANALYTICAL REVIEW AND RESEARCH AGENDA.
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| Title: | THE IMPACT OF 5G AND DATA SCIENCE ON DIGITAL MARKETING: AN ANALYTICAL REVIEW AND RESEARCH AGENDA. |
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| Alternate Title: | EL IMPACTO DEL 5G Y LA CIENCIA DE DATOS EN EL MARKETING DIGITAL: UNA REVISIÓN ANALÍTICA Y AGENDA DE INVESTIGACIÓN. O IMPACTO DO 5G E DA CIÊNCIA DE DADOS NO MARKETING DIGITAL: UMA REVISÃO ANALÍTICA E AGENDA DE PESQUISA. |
| Authors: | Delso Vicente, Alberto Tomás1 alberto.delso@urjc.es, Diaz-Marcos, Luis2 ldiazmarcos@nebrija.es, Aguado Tevar, Óscar1 oaguado@nebrija.es, de Blanes Sebastián, María García1 maria.garciadeblanes@urjc.es |
| Source: | Environmental & Social Management Journal / Revista de Gestão Social e Ambiental. 2024, Vol. 18 Issue 11, p1-24. 24p. |
| Database: | Environment Complete |
| ISSN: | 1981982X |
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| DOI: | 10.24857/rgsa.v18n11-016 |
