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Green choices and brand happiness: A recipe for brand evangelism.

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Bibliographic Details
Title: Green choices and brand happiness: A recipe for brand evangelism.
Authors: Khandai, Sujata1 (AUTHOR) sujata.khandai@gmail.com, Kataria, Sonia2 (AUTHOR), Kohli, Harpuneet Singh1 (AUTHOR), Yadav, Renu3 (AUTHOR), Mathew, Jones4 (AUTHOR)
Source: Sustainable Development. Apr2025, Vol. 33 Issue 2, p2486-2501. 16p.
Database: Environment Complete
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ISSN:09680802
DOI:10.1002/sd.3237