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THE USE OF CRM IN THE MANAGEMENT OF MICRO AND SMALL BUSINESSES: A QUALITATIVE ANALYSIS.

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Title: THE USE OF CRM IN THE MANAGEMENT OF MICRO AND SMALL BUSINESSES: A QUALITATIVE ANALYSIS.
Alternate Title: EL USO DEL CRM EN LA GESTIÓN DE MICRO Y PEQUEÑAS EMPRESAS: UN ANÁLISIS CUALITATIVO.
O USO DO CRM NA GESTÃO DE MICRO E PEQUENAS EMPRESAS: UMA ANÁLISE QUALITATIVA.
Authors: Desconsi, Rafael1 rdesconsi@ucs.br, Lazzari, Fernanda1 ferlazzari@ucs.br
Source: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental. 2025, Vol. 19 Issue 4, p1-14. 14p.
Database: Environment Complete
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Header DbId: eih
DbLabel: Environment Complete
An: 185263475
AccessLevel: 2
PubType: Academic Journal
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  Data: THE USE OF CRM IN THE MANAGEMENT OF MICRO AND SMALL BUSINESSES: A QUALITATIVE ANALYSIS.
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  Data: EL USO DEL CRM EN LA GESTIÓN DE MICRO Y PEQUEÑAS EMPRESAS: UN ANÁLISIS CUALITATIVO.<br />O USO DO CRM NA GESTÃO DE MICRO E PEQUENAS EMPRESAS: UMA ANÁLISE QUALITATIVA.
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  Data: <searchLink fieldCode="AR" term="%22Desconsi%2C+Rafael%22">Desconsi, Rafael</searchLink><relatesTo>1</relatesTo><i> rdesconsi@ucs.br</i><br /><searchLink fieldCode="AR" term="%22Lazzari%2C+Fernanda%22">Lazzari, Fernanda</searchLink><relatesTo>1</relatesTo><i> ferlazzari@ucs.br</i>
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  Data: <searchLink fieldCode="JN" term="%22Environmental+%26+Social+Management+Journal+%2F+Revista+de+Gestão+Social+e+Ambiental%22">Environmental & Social Management Journal / Revista de Gestão Social e Ambiental</searchLink>. 2025, Vol. 19 Issue 4, p1-14. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eih&AN=185263475
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        Value: 10.24857/rgsa.v19n4-128
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 1
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      – TitleFull: THE USE OF CRM IN THE MANAGEMENT OF MICRO AND SMALL BUSINESSES: A QUALITATIVE ANALYSIS.
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            NameFull: Desconsi, Rafael
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            NameFull: Lazzari, Fernanda
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            – D: 01
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              Text: 2025
              Type: published
              Y: 2025
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              Value: 19
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              Value: 4
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            – TitleFull: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental
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