Are born global firms really a "new breed" of exporters? Empirical evidence from an emerging market.
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| Authors: | Moen, Øystein1 (AUTHOR) Oeystein.moen@iot.ntnu.no, Falahat, Mohammad2 (AUTHOR), Lee, Yan-Yin2 (AUTHOR) |
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| Source: | Journal of International Entrepreneurship. Mar2022, Vol. 20 Issue 1, p157-193. 37p. |
| Subject Terms: | *Emerging markets, *Market orientation, *Exporters, *Exports, *International markets, *Government aid, *Foreign trade promotion, Structural equation modeling |
| Geographic Terms: | Malaysia |
| Abstract (English): | This study investigates and compares born global (BG) firms and non-BG firms in Malaysia. We employed the multigroup analysis technique with structural equation models to test six hypotheses to determine the differences and similarities between two proposed models of BG and non-BG firms across a wide range of industries. The study reveals differences between the antecedents of marketing capabilities for BGs versus non-BGs, indicating that the performance enabling mechanisms differ between the groups. More precisely, the ability of BG firms to convert digital and entrepreneurial orientations into marketing capabilities is found to be a distinguishing characteristic of these firms. Moreover, non-BGs utilize government support to build marketing capabilities and obtain superior performance in the international market. This result suggests that governmental export promotion initiatives in Malaysia should be adjusted to increase relevance for BGs. The findings indicate that marketing capabilities play an essential role in the international market performance of both BGs and non-BGs. An important implication is that managerial focus and actions need to be adjusted depending on the type of firm. The two types of firms are not equal; if they are managed similarly, misjudgment will arise. [ABSTRACT FROM AUTHOR] |
| Abstract (German): | Diese Studie untersucht und vergleicht Born-Global-Unternehmen (BG) und Nicht-Born-Global-Unternehmen (Nicht-BG) in Malaysia. Die Autoren verwendeten die Multi Criteria Analysis (multikriterielle Entscheidungsanalyse) von Strukturgleichungsmodellen, um Hypothesen zur Bestimmung von Unterschieden und Ähnlichkeiten zwischen zwei vorgeschlagenen Modellen von BGs und Nicht-BGs in einer Vielzahl von Branchen zu testen. Die Studie zeigt Unterschiede zwischen den Vorläufern der Vermarktungsfähigkeiten für BGs und Nicht-BGs auf, was darauf hindeutet, dass die leistungsfördernden Mechanismen zwischen den Gruppen unterschiedlich sind. Genauer gesagt: Die Fähigkeit von BGs, digitale und unternehmerische Orientierungen in Vermarktungsfähigkeiten zu überführen, erweist sich als unterscheidendes Merkmal dieser Unternehmen. Die Ergebnisse zeigten auch, dass Nicht-BGs staatliche Unterstützung nutzen, um Vermarktungskapazitäten aufzubauen und eine überlegene Leistung auf dem internationalen Markt zu erzielen. Dieses Ergebnis legt nahe, dass staatliche Exportförderungsinitiativen in Malaysia angepasst werden sollten, um für BGs relevanter zu sein. Die Ergebnisse deuten darauf hin, dass Vermarktungsfähigkeiten eine wesentliche Rolle für die Leistung sowohl von BGs als auch von Nicht-BGs auf dem internationalen Markt spielen. Eine wichtige Schlussfolgerung ist, dass der Fokus und die Maßnahmen des Managements je nach Unternehmensart angepasst werden müssen. Die beiden Unternehmensarten sind nicht gleich; wenn sie gleichbehandelt werden, führt dies zu Fehleinschätzungen. [ABSTRACT FROM AUTHOR] |
| Database: | Entrepreneurial Studies Source |
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| Abstract: | This study investigates and compares born global (BG) firms and non-BG firms in Malaysia. We employed the multigroup analysis technique with structural equation models to test six hypotheses to determine the differences and similarities between two proposed models of BG and non-BG firms across a wide range of industries. The study reveals differences between the antecedents of marketing capabilities for BGs versus non-BGs, indicating that the performance enabling mechanisms differ between the groups. More precisely, the ability of BG firms to convert digital and entrepreneurial orientations into marketing capabilities is found to be a distinguishing characteristic of these firms. Moreover, non-BGs utilize government support to build marketing capabilities and obtain superior performance in the international market. This result suggests that governmental export promotion initiatives in Malaysia should be adjusted to increase relevance for BGs. The findings indicate that marketing capabilities play an essential role in the international market performance of both BGs and non-BGs. An important implication is that managerial focus and actions need to be adjusted depending on the type of firm. The two types of firms are not equal; if they are managed similarly, misjudgment will arise. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 15707385 |
| DOI: | 10.1007/s10843-022-00307-0 |
