Owens Corning's Innovation Metrics Journey.
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| Authors: | Little, Sylvia (AUTHOR) sylvia.little@owenscorning.com, McCausland, Tammy (AUTHOR) tmcausland@nam.org |
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| Source: | Research Technology Management. Mar/Apr2025, Vol. 68 Issue 2, p50-53. 4p. |
| Subject Terms: | *Generative artificial intelligence, *Business planning, *Decision making in investments, Language models, Greenhouse gases |
| Abstract: | Owens Corning, a global leader in building products, shared insights on their innovation metrics journey at the 2024 Innovators Summit. They emphasized the importance of defining impact metrics aligned with business strategy, starting small, and driving behavior change to create a culture that values measuring innovation metrics. Owens Corning's focus on top-line revenue, bottom-line margin productivity, and sustainability metrics reflects their commitment to sustainable growth and returns. The company's journey from a small task force to an institution-wide initiative involved a mindset shift and change management efforts over a five-year period. [Extracted from the article] |
| Database: | Entrepreneurial Studies Source |
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