Adopting AI for NPD: A Strategic Roadmap for Managers.
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| Authors: | Cooper, Robert G. (AUTHOR) robertcooper@cogeco.ca |
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| Source: | Research Technology Management. May/Jun2025, Vol. 68 Issue 3, p41-46. 6p. |
| Subject Terms: | *Artificial intelligence, *New product development, *Business process modeling, *Strategic planning, *Project management, *Risk management in business, *Value creation |
| Abstract: | The article "Adopting AI for NPD: A Strategic Roadmap for Managers" discusses the slow adoption of artificial intelligence (AI) for new product development (NPD) and the challenges faced by companies in realizing business value from AI projects. The author introduces the RAPID model, an end-to-end process model designed to help companies manage the acquisition and deployment of AI projects for NPD applications effectively. The RAPID model is structured into stages with incremental resource commitments, gates for project progress checks, and flexibility for iterative improvements, aiming to mitigate risks and avoid common pitfalls in AI projects. [Extracted from the article] |
| Database: | Entrepreneurial Studies Source |
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| Abstract: | The article "Adopting AI for NPD: A Strategic Roadmap for Managers" discusses the slow adoption of artificial intelligence (AI) for new product development (NPD) and the challenges faced by companies in realizing business value from AI projects. The author introduces the RAPID model, an end-to-end process model designed to help companies manage the acquisition and deployment of AI projects for NPD applications effectively. The RAPID model is structured into stages with incremental resource commitments, gates for project progress checks, and flexibility for iterative improvements, aiming to mitigate risks and avoid common pitfalls in AI projects. [Extracted from the article] |
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| ISSN: | 08956308 |
| DOI: | 10.1080/08956308.2025.2466980 |
