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Adopting AI for NPD: A Strategic Roadmap for Managers.

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Authors: Cooper, Robert G. (AUTHOR) robertcooper@cogeco.ca
Source: Research Technology Management. May/Jun2025, Vol. 68 Issue 3, p41-46. 6p.
Subject Terms: *Artificial intelligence, *New product development, *Business process modeling, *Strategic planning, *Project management, *Risk management in business, *Value creation
Abstract: The article "Adopting AI for NPD: A Strategic Roadmap for Managers" discusses the slow adoption of artificial intelligence (AI) for new product development (NPD) and the challenges faced by companies in realizing business value from AI projects. The author introduces the RAPID model, an end-to-end process model designed to help companies manage the acquisition and deployment of AI projects for NPD applications effectively. The RAPID model is structured into stages with incremental resource commitments, gates for project progress checks, and flexibility for iterative improvements, aiming to mitigate risks and avoid common pitfalls in AI projects. [Extracted from the article]
Database: Entrepreneurial Studies Source
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  Data: *<searchLink fieldCode="DE" term="%22Artificial+intelligence%22">Artificial intelligence</searchLink><br />*<searchLink fieldCode="DE" term="%22New+product+development%22">New product development</searchLink><br />*<searchLink fieldCode="DE" term="%22Business+process+modeling%22">Business process modeling</searchLink><br />*<searchLink fieldCode="DE" term="%22Strategic+planning%22">Strategic planning</searchLink><br />*<searchLink fieldCode="DE" term="%22Project+management%22">Project management</searchLink><br />*<searchLink fieldCode="DE" term="%22Risk+management+in+business%22">Risk management in business</searchLink><br />*<searchLink fieldCode="DE" term="%22Value+creation%22">Value creation</searchLink>
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  Data: The article "Adopting AI for NPD: A Strategic Roadmap for Managers" discusses the slow adoption of artificial intelligence (AI) for new product development (NPD) and the challenges faced by companies in realizing business value from AI projects. The author introduces the RAPID model, an end-to-end process model designed to help companies manage the acquisition and deployment of AI projects for NPD applications effectively. The RAPID model is structured into stages with incremental resource commitments, gates for project progress checks, and flexibility for iterative improvements, aiming to mitigate risks and avoid common pitfalls in AI projects. [Extracted from the article]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ent&AN=184403084
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/08956308.2025.2466980
    Languages:
      – Code: eng
        Text: English
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        PageCount: 6
        StartPage: 41
    Subjects:
      – SubjectFull: Artificial intelligence
        Type: general
      – SubjectFull: New product development
        Type: general
      – SubjectFull: Business process modeling
        Type: general
      – SubjectFull: Strategic planning
        Type: general
      – SubjectFull: Project management
        Type: general
      – SubjectFull: Risk management in business
        Type: general
      – SubjectFull: Value creation
        Type: general
    Titles:
      – TitleFull: Adopting AI for NPD: A Strategic Roadmap for Managers.
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            NameFull: Cooper, Robert G.
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            – D: 01
              M: 05
              Text: May/Jun2025
              Type: published
              Y: 2025
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              Value: 68
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