Does Purpose Matter? Examining Consumers Purchase Intention of for-Profit Social Enterprises (FPSE).
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| Authors: | Neutzling, Daiane Mülling1 (AUTHOR), Luz, Raquel Soares Saturno Campos1 (AUTHOR), Souza, Lucas Lopes Ferreira de1 (AUTHOR), Rocha, Thomaz Novais2,3 (AUTHOR) thomaznr@gmail.com, Mascena, Keysa Manuela da Cunha de1 (AUTHOR) |
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| Source: | Journal of Social Entrepreneurship. Mar2026, Vol. 17 Issue 1, p246-274. 29p. |
| Subject Terms: | *Consumer behavior, *Consumer education, *Social enterprises, *Ecological impact, Perceived control (Psychology), Structural equation modeling, Autonomy (Psychology) |
| Abstract: | The consumption patterns of modern society have a significant negative impact on socio-environmental issues. Seeking to solve part of the problems hybrid organisations have emerged, among them the For-Profit Social Enterprises (FPSE). The research aims to analyse the factors that influence consumers' purchase intentions regarding FPSE products and services. Data were collected through structured online questionnaires, resulting in 407 valid responses and analysed using Structural Equation Modelling. The results indicate a positive relationship between attitude and perceived behavioural control with the purchase intention of FPSE products and services. However, consumers have a lack of understanding and information in associating with FPSE brands. [ABSTRACT FROM AUTHOR] |
| Database: | Entrepreneurial Studies Source |
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| Abstract: | The consumption patterns of modern society have a significant negative impact on socio-environmental issues. Seeking to solve part of the problems hybrid organisations have emerged, among them the For-Profit Social Enterprises (FPSE). The research aims to analyse the factors that influence consumers' purchase intentions regarding FPSE products and services. Data were collected through structured online questionnaires, resulting in 407 valid responses and analysed using Structural Equation Modelling. The results indicate a positive relationship between attitude and perceived behavioural control with the purchase intention of FPSE products and services. However, consumers have a lack of understanding and information in associating with FPSE brands. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 19420676 |
| DOI: | 10.1080/19420676.2024.2358442 |
