Targeting the niche markets with user-inspired content.
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| Authors: | Nutley, Michael |
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| Source: | Marketing Week. 12/18/2008, Vol. 31 Issue 51, p40-40. 1p. |
| Subject Terms: | *Internet advertising, Web design, Interactive multimedia design & construction, Image segmentation |
| Company/Entity: | Microsoft Corp. 081466849 MSFT |
| Abstract: | The article focuses on the search of marketers for cheaper methods in reaching online personalised advertising. It defines interactive media as complex due to its technologies. It mentions that the power of segmentation is starting to be recognised in website design, however, the development of creative executions need increased personalisation. It also discusses the "I'm a PC" campaign by Microsoft Corp. |
| Database: | Entrepreneurial Studies Source |
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| Abstract: | The article focuses on the search of marketers for cheaper methods in reaching online personalised advertising. It defines interactive media as complex due to its technologies. It mentions that the power of segmentation is starting to be recognised in website design, however, the development of creative executions need increased personalisation. It also discusses the "I'm a PC" campaign by Microsoft Corp. |
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| ISSN: | 01419285 |
