View in EDS HTML Full Text

Targeting the niche markets with user-inspired content.

Saved in:
Bibliographic Details
Authors: Nutley, Michael
Source: Marketing Week. 12/18/2008, Vol. 31 Issue 51, p40-40. 1p.
Subject Terms: *Internet advertising, Web design, Interactive multimedia design & construction, Image segmentation
Company/Entity: Microsoft Corp. 081466849 MSFT
Abstract: The article focuses on the search of marketers for cheaper methods in reaching online personalised advertising. It defines interactive media as complex due to its technologies. It mentions that the power of segmentation is starting to be recognised in website design, however, the development of creative executions need increased personalisation. It also discusses the "I'm a PC" campaign by Microsoft Corp.
Database: Entrepreneurial Studies Source
Full text is not displayed to guests.
FullText Text:
  Availability: 1
Header DbId: ent
DbLabel: Entrepreneurial Studies Source
An: 46972134
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Nutley%2C+Michael%22">Nutley, Michael</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Marketing+Week%22">Marketing Week</searchLink>. 12/18/2008, Vol. 31 Issue 51, p40-40. 1p.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Internet+advertising%22">Internet advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Web+design%22">Web design</searchLink><br /><searchLink fieldCode="DE" term="%22Interactive+multimedia+design+%26+construction%22">Interactive multimedia design & construction</searchLink><br /><searchLink fieldCode="DE" term="%22Image+segmentation%22">Image segmentation</searchLink>
– Name: SubjectCompany
  Label: Company/Entity
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Microsoft+Corp%2E%22">Microsoft Corp.</searchLink> <searchLink fieldCode="DN" term="%22081466849%22">081466849</searchLink> <searchLink fieldCode="TK" term="%22MSFT%22">MSFT</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article focuses on the search of marketers for cheaper methods in reaching online personalised advertising. It defines interactive media as complex due to its technologies. It mentions that the power of segmentation is starting to be recognised in website design, however, the development of creative executions need increased personalisation. It also discusses the "I'm a PC" campaign by Microsoft Corp.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ent&AN=46972134
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 1
        StartPage: 40
    Subjects:
      – SubjectFull: Internet advertising
        Type: general
      – SubjectFull: Web design
        Type: general
      – SubjectFull: Interactive multimedia design & construction
        Type: general
      – SubjectFull: Image segmentation
        Type: general
      – SubjectFull: Microsoft Corp.
        Type: general
    Titles:
      – TitleFull: Targeting the niche markets with user-inspired content.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Nutley, Michael
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 18
              M: 12
              Text: 12/18/2008
              Type: published
              Y: 2008
          Identifiers:
            – Type: issn-print
              Value: 01419285
          Numbering:
            – Type: volume
              Value: 31
            – Type: issue
              Value: 51
          Titles:
            – TitleFull: Marketing Week
              Type: main
ResultId 1