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Markets and Models for Large-Scale Courseware Development.

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Bibliographic Details
Title: Markets and Models for Large-Scale Courseware Development.
Authors: Bunderson, C. Victor, Texas Univ., Austin. Computer-Assisted Instruction Lab.
Peer Reviewed: N
Page Count: 16
Publication Date: 1971
Descriptors: Computer Assisted Instruction, Computer Oriented Programs, Computer Programs, Educational Technology, Higher Education, Instructional Materials, Marketing, Merchandise Information, Programed Instruction, Publicize, Two Year Colleges
Abstract: Computer-assisted instruction (CAI) is not making an important, visible impact on the educational system of this country. Though its instructional value has been proven time after time, the high cost of the hardware and the lack of quality courseware is preventing CAI from becoming a market success. In order for CAI to reach its market potential it must find a new educational target market. The junior colleges represent the best market for CAI because of their increasing enrollments and their intermediate position between the generally recalcitrant school districts and the graduate oriented universities. The high cost of hardware is being solved and all that really remains is for the CAI industry to meet the high-volume instruction requirements of the courseware. The production and dissemination of courseware will require a new design and development technology with high quality standards. The author discusses the entire subject of marketing CAI in depth. (MC)
Notes: Paper presented at the EASCON Meeting (Washington, D. C., October 6-8, 1971)
Journal Code: RIEMAY1973
Entry Date: 1973
Accession Number: ED071453
Database: ERIC
Description
Abstract:Computer-assisted instruction (CAI) is not making an important, visible impact on the educational system of this country. Though its instructional value has been proven time after time, the high cost of the hardware and the lack of quality courseware is preventing CAI from becoming a market success. In order for CAI to reach its market potential it must find a new educational target market. The junior colleges represent the best market for CAI because of their increasing enrollments and their intermediate position between the generally recalcitrant school districts and the graduate oriented universities. The high cost of hardware is being solved and all that really remains is for the CAI industry to meet the high-volume instruction requirements of the courseware. The production and dissemination of courseware will require a new design and development technology with high quality standards. The author discusses the entire subject of marketing CAI in depth. (MC)