View in EDS

Markets and Models for Large-Scale Courseware Development.

Saved in:
Bibliographic Details
Title: Markets and Models for Large-Scale Courseware Development.
Authors: Bunderson, C. Victor, Texas Univ., Austin. Computer-Assisted Instruction Lab.
Peer Reviewed: N
Page Count: 16
Publication Date: 1971
Descriptors: Computer Assisted Instruction, Computer Oriented Programs, Computer Programs, Educational Technology, Higher Education, Instructional Materials, Marketing, Merchandise Information, Programed Instruction, Publicize, Two Year Colleges
Abstract: Computer-assisted instruction (CAI) is not making an important, visible impact on the educational system of this country. Though its instructional value has been proven time after time, the high cost of the hardware and the lack of quality courseware is preventing CAI from becoming a market success. In order for CAI to reach its market potential it must find a new educational target market. The junior colleges represent the best market for CAI because of their increasing enrollments and their intermediate position between the generally recalcitrant school districts and the graduate oriented universities. The high cost of hardware is being solved and all that really remains is for the CAI industry to meet the high-volume instruction requirements of the courseware. The production and dissemination of courseware will require a new design and development technology with high quality standards. The author discusses the entire subject of marketing CAI in depth. (MC)
Notes: Paper presented at the EASCON Meeting (Washington, D. C., October 6-8, 1971)
Journal Code: RIEMAY1973
Entry Date: 1973
Accession Number: ED071453
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED071453
    Name: ERIC Full Text
    Category: fullText
    Text: Full Text from ERIC
Header DbId: eric
DbLabel: ERIC
An: ED071453
AccessLevel: 3
PubTypeId: unknown
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Markets and Models for Large-Scale Courseware Development.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Bunderson%2C+C%2E+Victor%22">Bunderson, C. Victor</searchLink><br /><searchLink fieldCode="AR" term="%22Texas+Univ%2E%2C+Austin%2E+Computer-Assisted+Instruction+Lab%2E%22">Texas Univ., Austin. Computer-Assisted Instruction Lab.</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 16
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1971
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Computer+Assisted+Instruction%22">Computer Assisted Instruction</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Oriented+Programs%22">Computer Oriented Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Programs%22">Computer Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Technology%22">Educational Technology</searchLink><br /><searchLink fieldCode="DE" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="DE" term="%22Instructional+Materials%22">Instructional Materials</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Merchandise+Information%22">Merchandise Information</searchLink><br /><searchLink fieldCode="DE" term="%22Programed+Instruction%22">Programed Instruction</searchLink><br /><searchLink fieldCode="DE" term="%22Publicize%22">Publicize</searchLink><br /><searchLink fieldCode="DE" term="%22Two+Year+Colleges%22">Two Year Colleges</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Computer-assisted instruction (CAI) is not making an important, visible impact on the educational system of this country. Though its instructional value has been proven time after time, the high cost of the hardware and the lack of quality courseware is preventing CAI from becoming a market success. In order for CAI to reach its market potential it must find a new educational target market. The junior colleges represent the best market for CAI because of their increasing enrollments and their intermediate position between the generally recalcitrant school districts and the graduate oriented universities. The high cost of hardware is being solved and all that really remains is for the CAI industry to meet the high-volume instruction requirements of the courseware. The production and dissemination of courseware will require a new design and development technology with high quality standards. The author discusses the entire subject of marketing CAI in depth. (MC)
– Name: Note
  Label: Notes
  Group: Note
  Data: Paper presented at the EASCON Meeting (Washington, D. C., October 6-8, 1971)
– Name: CodeSource
  Label: Journal Code
  Group: SrcInfo
  Data: <searchLink fieldCode="JC" term="%22RIEMAY1973%22">RIEMAY1973</searchLink>
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 1973
– Name: AN
  Label: Accession Number
  Group: ID
  Data: ED071453
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED071453
RecordInfo BibRecord:
  BibEntity:
    PhysicalDescription:
      Pagination:
        PageCount: 16
    Subjects:
      – SubjectFull: Computer Assisted Instruction
        Type: general
      – SubjectFull: Computer Oriented Programs
        Type: general
      – SubjectFull: Computer Programs
        Type: general
      – SubjectFull: Educational Technology
        Type: general
      – SubjectFull: Higher Education
        Type: general
      – SubjectFull: Instructional Materials
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Merchandise Information
        Type: general
      – SubjectFull: Programed Instruction
        Type: general
      – SubjectFull: Publicize
        Type: general
      – SubjectFull: Two Year Colleges
        Type: general
    Titles:
      – TitleFull: Markets and Models for Large-Scale Courseware Development.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Texas Univ., Austin. Computer-Assisted Instruction Lab.
      – PersonEntity:
          Name:
            NameFull: Bunderson, C. Victor
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 10
              Type: published
              Y: 1971
ResultId 1