Bibliographic Details
| Title: |
The Role of Models in New Product Planning. Paper No. 368. |
| Authors: |
Pessemier, Edgar A., Root, H. Paul, Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration. |
| Availability: |
Secretary of the Institute Paper Series, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Indiana 47907 (Paper No. 368, Free) |
| Peer Reviewed: |
N |
| Page Count: |
34 |
| Publication Date: |
1972 |
| Document Type: |
Speeches/Meeting Papers |
| Descriptors: |
Data Analysis, Decision Making, Information Processing, Management Systems, Material Development, Models, Planning, Problem Solving, Technological Advancement |
| Abstract: |
This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a manager's real decision-making problems and must be sufficiently understandable to inspire managerial confidence. And since different firms face different problems, the application of a particular model must be evaluated in light of each firm's specific needs. Throughout the paper, the authors describe a number of planning models that they feel meet these requirements. (JG) |
| Journal Code: |
RIESEP1975 |
| Entry Date: |
1975 |
| Accession Number: |
ED105598 |
| Database: |
ERIC |
