APA (7th ed.) Citation

Purdue Univ., L., Pessemier, E. A., & Root, H. P. (1972). The Role of Models in New Product Planning. Paper No. 368.

Chicago Style (17th ed.) Citation

Purdue Univ., Lafayette, Edgar A. Pessemier, and H. Paul Root. The Role of Models in New Product Planning. Paper No. 368. 1972.

MLA (9th ed.) Citation

Purdue Univ., Lafayette, et al. The Role of Models in New Product Planning. Paper No. 368. 1972.