The Role of Models in New Product Planning. Paper No. 368.

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Title: The Role of Models in New Product Planning. Paper No. 368.
Authors: Pessemier, Edgar A., Root, H. Paul, Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration.
Availability: Secretary of the Institute Paper Series, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Indiana 47907 (Paper No. 368, Free)
Peer Reviewed: N
Page Count: 34
Publication Date: 1972
Document Type: Speeches/Meeting Papers
Descriptors: Data Analysis, Decision Making, Information Processing, Management Systems, Material Development, Models, Planning, Problem Solving, Technological Advancement
Abstract: This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a manager's real decision-making problems and must be sufficiently understandable to inspire managerial confidence. And since different firms face different problems, the application of a particular model must be evaluated in light of each firm's specific needs. Throughout the paper, the authors describe a number of planning models that they feel meet these requirements. (JG)
Journal Code: RIESEP1975
Entry Date: 1975
Accession Number: ED105598
Database: ERIC
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  Availability: 0
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  Data: The Role of Models in New Product Planning. Paper No. 368.
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  Data: <searchLink fieldCode="AR" term="%22Pessemier%2C+Edgar+A%2E%22">Pessemier, Edgar A.</searchLink><br /><searchLink fieldCode="AR" term="%22Root%2C+H%2E+Paul%22">Root, H. Paul</searchLink><br /><searchLink fieldCode="AR" term="%22Purdue+Univ%2E%2C+Lafayette%2C+IN%2E+Herman+C%2E+Krannert+Graduate+School+of+Industrial+Administration%2E%22">Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration.</searchLink>
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  Data: Secretary of the Institute Paper Series, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Indiana 47907 (Paper No. 368, Free)
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  Data: 34
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  Data: 1972
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  Data: <searchLink fieldCode="DE" term="%22Data+Analysis%22">Data Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+Making%22">Decision Making</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Processing%22">Information Processing</searchLink><br /><searchLink fieldCode="DE" term="%22Management+Systems%22">Management Systems</searchLink><br /><searchLink fieldCode="DE" term="%22Material+Development%22">Material Development</searchLink><br /><searchLink fieldCode="DE" term="%22Models%22">Models</searchLink><br /><searchLink fieldCode="DE" term="%22Planning%22">Planning</searchLink><br /><searchLink fieldCode="DE" term="%22Problem+Solving%22">Problem Solving</searchLink><br /><searchLink fieldCode="DE" term="%22Technological+Advancement%22">Technological Advancement</searchLink>
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  Data: This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a manager's real decision-making problems and must be sufficiently understandable to inspire managerial confidence. And since different firms face different problems, the application of a particular model must be evaluated in light of each firm's specific needs. Throughout the paper, the authors describe a number of planning models that they feel meet these requirements. (JG)
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        PageCount: 34
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      – SubjectFull: Data Analysis
        Type: general
      – SubjectFull: Decision Making
        Type: general
      – SubjectFull: Information Processing
        Type: general
      – SubjectFull: Management Systems
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      – SubjectFull: Material Development
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      – SubjectFull: Models
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      – SubjectFull: Planning
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      – SubjectFull: Problem Solving
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      – SubjectFull: Technological Advancement
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      – TitleFull: The Role of Models in New Product Planning. Paper No. 368.
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            NameFull: Root, H. Paul
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              M: 08
              Type: published
              Y: 1972
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