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Communication Education for Careers.

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Bibliographic Details
Title: Communication Education for Careers.
Authors: McBath, James H., Burhans, David T., ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL., Speech Communication Association, Annandale, VA.
Availability: Speech Communication Association, 5205 Leesburg Pike,Falls Church, Virginia 22041 ($4.50 non-members, $3.95 members)
Peer Reviewed: N
Page Count: 150
Publication Date: 1975
Sponsoring Agency: National Inst. of Education (DHEW), Washington, DC. Dissemination and Resources Group.
Contract Number: NEC-400-75-0029
Document Type: Book
Descriptors: Career Education, Career Planning, Communication (Thought Transfer), Curriculum Design, Employment Opportunities, Futures (of Society), Higher Education, Internship Programs, Speech Curriculum, Speech Education, State of the Art Reviews, Teacher Education Curriculum
Abstract: Speech education curriculums have been concerned primarily with teacher education. Now, speech communication educators are faced not only with the pressures of decreasing opportunities for their majors in the traditional academic marketplace, but also with the challenges of newly emerging possibilities for career roles. There is no fundamental incompatibility between liberal education and career education, and both are essential in a complex technological society. Some of the vocational areas which speech communication graduates have entered are public relations and advertising, personnel, business, industry, government, law enforcement, entertainment, social services, sales, and the ministry. Thus, there is a continuing need for persons competent in communications skills in many vocations. Career counseling, mini-minors in vocational fields, and internships in career relevant areas are ways of preparing communication majors for employment. Ways for colleges to develop and implement a career-oriented approach to communication education are explored. (MKM)
Journal Code: RIEJAN1976
Entry Date: 1976
Accession Number: ED111045
Database: ERIC
Description
Abstract:Speech education curriculums have been concerned primarily with teacher education. Now, speech communication educators are faced not only with the pressures of decreasing opportunities for their majors in the traditional academic marketplace, but also with the challenges of newly emerging possibilities for career roles. There is no fundamental incompatibility between liberal education and career education, and both are essential in a complex technological society. Some of the vocational areas which speech communication graduates have entered are public relations and advertising, personnel, business, industry, government, law enforcement, entertainment, social services, sales, and the ministry. Thus, there is a continuing need for persons competent in communications skills in many vocations. Career counseling, mini-minors in vocational fields, and internships in career relevant areas are ways of preparing communication majors for employment. Ways for colleges to develop and implement a career-oriented approach to communication education are explored. (MKM)